La Ranchera Restaurant Menu
Client:
La Ranchera (Concept Project)
Role:
Graphic Designer
Tools:
Adobe Illustrator, Adobe Photoshop, InDesign
Year:
2019
The Challenge
La Ranchera wanted a menu that felt true to traditional Mexican dining but also looked modern and easy to navigate. The challenge was finding the right balance between authentic cultural details and a clean, professional layout that customers could read at a glance.
The Creative Approach
I pulled inspiration from Mexican folk art and warm colors while keeping the structure simple and organized. Bold headlines guide the reader, while supporting type is clear and easy to read. I added subtle textures and icons to give the menu character without making it look cluttered.
From sketch to Illustration
The Final Design
Takeaway
This project shows how design can tell a story while staying practical. It highlights my skills in print design, layout, and branding, all while honoring the restaurant’s identity.